THE LUME Melbourne

Event: The LUME Melbourne

Located in the heart of Melbourne Australia’s first permanent immersive gallery transforms the world’s finest art into a full ‘all senses’ experience using HD projected artwork, photography, video, animation, storytelling, musical soundscapes, scent and even an in gallery French restaurant inspired by famed restaurants Les Deux Magots and Cafe De Flore.

3000 square meters, 150 state-of-the-art projectors, 4 storey high

Current Exhibit: Van Gogh Alive.

From October 2022: Monet & Friends.

Plus Local Digital Artists Program

Dates: 364 days a year

Location: Melbourne Convention & Exhibition Centre

Schedule: 90 minute shows, 7 days a week

Estimated Audience: 1,000,000 attendees per year

Audience: Accessible and entertaining THE LUME will attracting the young and old. Skewing 18-34 year old females plus families and all lovers of art and new technology.

Opportunity: Year round Presenting Partner and Major/ Category Partners

Full partnership benefits including in gallery immersive branded video between each session, on-site activation, VIP tickets, venue takeovers, immersive video installations for private events created with THE LUME’s design team.


THE LUME Melbourne Highlights Video

Full partnership pack can be downloaded below