Event: The LUME Melbourne
Located in the heart of Melbourne Australia’s first permanent immersive gallery transforms the world’s finest art into a full ‘all senses’ experience using HD projected artwork, photography, video, animation, storytelling, musical soundscapes, scent and even an in gallery French restaurant inspired by famed restaurants Les Deux Magots and Cafe De Flore.
3000 square meters, 150 state-of-the-art projectors, 4 storey high
Current Exhibit: Van Gogh Alive.
From October 2022: Monet & Friends.
Plus Local Digital Artists Program
Dates: 364 days a year
Location: Melbourne Convention & Exhibition Centre
Schedule: 90 minute shows, 7 days a week
Estimated Audience: 1,000,000 attendees per year
Audience: Accessible and entertaining THE LUME will attracting the young and old. Skewing 18-34 year old females plus families and all lovers of art and new technology.
Opportunity: Year round Presenting Partner and Major/ Category Partners
Full partnership benefits including in gallery immersive branded video between each session, on-site activation, VIP tickets, venue takeovers, immersive video installations for private events created with THE LUME’s design team.
Full partnership pack can be downloaded below