Kennedy & Partners

SPONSORSHIP & PARTNERSHIPS AGENCY

Kennedy & Partners agency specialises in event sponsorship and advertising sales helping Australia’s top events find new partners and brands reach new audiences and more.

SPONSORSHIP SALES & BROKERING
PARTNERSHIP STRATEGY
PROPERTY AUDIT & PACKAGING
PARTNERSHIP CONTRACTING & MANAGEMENT
MEDIA & ADVERTISING SALES

ENTERTAINMENT

FESTIVALS

CULTURAL EVENTS

CHARITY

COMMUNITY

How We Can Help

We’re focused on understanding each organisations goals and in helping to build bespoke, creative partnerships that strengthen events while achieving a brand’s marketing and community outreach goals.

We provide opportunities to create authentic and effective interactions with passionate communities & consumers and deliver increased share of voice and maximum return on investment.

Kennedy & Partners has successfully worked with some of Australia’s most popular brands and events including Tropfest, Byron Bay Bluesfest, St. Kilda Festival, Sydney Film Festival, Run Melbourne, AFI AACTA Awards, Head On Photo Festival, Sydney’s Gay & Lesbian Mardi Gras & Mardi Gras Film Festival, parkrun, THE LUME Melbourne and National Film & Sound Archive.

Who We Are

Over 20 years experience working in partnerships and event management specialising in film, the arts, community and festivals.

Paul Kennedy – Managing Director

After having worked for companies including Warner Bros Studios and Showtime in the U.S. and for one of Europe’s top advertising agencies McCann London Paul returned to Australia and since 2010 has been helping organisations across the country to secure sponsorship.

Paul has developed strong relationships and a second-to-none database of Australian sponsorship and marketing executives at major brands and advertising agencies.

He is focused on understanding how partnerships can best achieve each party’s objectives and is passionate about developing mutually beneficial relationships.

Paul worked tirelessly to foster a tremendous relationship which resulted in Optus serving as the festival’s longest-running corporate sponsor. Paul’s attention to detail, unwavering committment, knowledge of the industry and keeping a cool head under pressure made working with him an absolute pleasure.
Luke Turley, Optus

News

Optus signs as Presenting Partner of Sydney Mardi Gras Film Festival

Yes! We are thrilled to welcome Optus on board as Presenting Partner of the Mardi Gras Film Festival. MGFF will be a major event in the Sydney Gay & Lesbian Mardi Gras / World Pride calendar in February… Read More